Optional subscription packages
The current tendency on the anti-virus market is such that only 25% of customers purchase products for comprehensive protection of a system while other 75% prefer to use only an anti-virus. One of the reasons behind such preferences is complex administration comprehensive security solutions.
Approximate revenue from 10 000 subscribers
| Dr.Web Classic | Dr.Web Standard | Dr.Web Premium | Dr.Web Premium Server | |
|---|---|---|---|---|
| Subscribers percentage (%) | 75 | 12 | 10 | 3 |
| Subscription fee (EURO/month) | 1,3 | 1,5 | 1,65 | 10 |
| Income from subscription package (EURO/month) | 7 500 | 1 200 | 1 000 | 3 000 |
| Total income (EURO/month) |
152 400 | |||
How can a provider shift preferences of subscribers towards more expensive packages?
Dr.Web AV-Desk offers optional subscription packages as a solution to the problem.
Optional subscription packages allow providers to accomplish the following tasks:
- Draw in new subscribers;
- encourage subscribers to choose more expensive subscription packages;
- Remind subscribers of the company.
Optional packages are introduced for a short period of time to attract interest of potential subscribers to the service. Successful optional packages can later be added to the list of long-standing offers. New subscription packages can be created easily with the Subscription Control Centre.
Try to change percentage of customers for each basic subscription packages, calculate estimated revenue and compare it with figures from the table above.
Approximate revenue from 10 000 subscribers
| Dr.Web Classic | Dr.Web Standard | Dr.Web Premium | Dr.Web Premium Server | |
|---|---|---|---|---|
| Subscribers percentage (%) | ||||
| Subscription fee (EURO/month) | 1,3 | 1,5 | 1,65 | 10 |
| Income from subscription package (EURO/month) | ||||
| Total income (EURO/month) |
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How to create an optional subscription package?
