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Promotional subscription packages

The current tendency on the anti-virus market is such that only 25% of customers purchase products for comprehensive protection of a system while other 75% prefer to use only an anti-virus. One of the reasons behind is complex administration of comprehensive security products.

Approximate revenue from 10,000 subscribers

Dr.Web Classic Dr.Web Premium Dr.Web Premium Server
Subscribers percentage (%) 34 65 1
Subscription fee (EURO/month)* 1,3 1,65 10
Income from subscription package (EURO/month) 7 500 1 000 3 000
Total income
(EURO/month)
152 400

*Recommended price.

How can a provider encourage subscribers to choose more expensive packages and thus increase its income?

Dr.Web AV-Desk offers optional subscription packages as a solution. Such packages can be created by a provider.

Promotional subscription packages allow providers to accomplish the following tasks:

Promotional packages are introduced for brief periods to attract the interest of potential subscribers. Successful optional packages can later be added to the list of long-standing offers. New subscription packages can be created easily with the service subscription module.

Try to change percentage of customers for each basic subscription packages, calculate estimated revenue and compare it with figures from the table above.

Approximate revenue from 10 000 subscribers

Dr.Web Classic Dr.Web Premium Dr.Web Premium Server
Subscribers percentage
Subscription fee (EURO/month) 1,3 1,65 10
Income from subscription package (EURO/month)
Total income
(EURO/month)
Try
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